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Your Idea Isn't Enough: How to Build a Business Model That...
Why a great idea is not enough and how to build a solid, profitable, and validated business model ready...
Marcelo Bielsa and Trap-Ease: leadership, marketing and...
Leadership, marketing, and cultural change lessons from Marcelo Bielsa and the Trap-Ease case, applied...
The Customer as Strategy: When Business is Built on Relationships
How to build a customer-centric business focused on relationships, experience, and relationship marketing...
How to build an innovative strategy from scratch and make...
How to build an innovative strategy from scratch and make your customers want to come back again and...